Personal Account for Telecom Operators

Industry/

Telecom

Contact/

Telegram

Telegram

Telegram

Email

Email

Email

Back

Back

Vlad Loa

Task

Create a convenient and scalable personal account for two telecom brand —
with a unified system adaptable to different visual styles

Process

Special attention was paid to adaptive and mobile UX —

we designed and tested the experience across multiple platforms (web and mobile).


Collaboration was built around close communication with developers and stakeholders, ensuring consistent integration of the design system into the product.

Focus on User Experience

We implemented seamless authorization, combining two brands into a single login system without extra steps.


The main screen was completely redesigned — it now adapts to the features and products of each brand. Tariff cards were updated: users can now see key information at a glance and easily manage their plans.


Navigation became cleaner, more logical, and more intuitive

Service, Subscription, and Finance Management

Контроль над услугами, подписками
и финансами

We restructured the service management scenarios — now connecting, disabling, and changing services has become faster and more intuitive.


Added subscription support: users can easily track active services, manage them, and monitor their status.


The finance section was redesigned as well: account replenishment, payment history, and auto-payments are now more transparent and accessible. The interface was adapted to real client tasks — nothing extra, only what’s needed.

We restructured the service management scenarios — now connecting, disabling, and changing services has become faster and more intuitive.

Added subscription support: users can easily track active services, manage them, and monitor their status.

The finance section was redesigned as well: account replenishment, payment history, and auto-payments are now more transparent and accessible. The interface was adapted to real client tasks — nothing extra, only what’s needed.

We restructured the service management scenarios — now connecting, disabling, and changing services has become faster and more intuitive.

Added subscription support: users can easily track active services, manage them, and monitor their status.

The finance section was redesigned as well: account replenishment, payment history, and auto-payments are now more transparent and accessible. The interface was adapted to real client tasks — nothing extra, only what’s needed.

Results

The redesign of the personal account significantly improved the user experience and positively affected key business metrics.


The interface became simpler, clearer, and faster — both for users and for the product team.

+37% increase in auto-payment activations

Simplified flow and clear visual hierarchy made activation easier.

+28% conversion growth for service activation

Added quick connection scenarios — intuitive and frictionless.

+45% more interactions with new features

The updated onboarding with tooltips helped users discover features faster, while support saw fewer repetitive requests.

Reduced support load

The interface became intuitive — users now solve their tasks without contacting support